Taking a short look into the formula that has brought star after star into the forefront makes breaking into the American market seem childish in complexity. All an artist has to do is get in with the best producers and get their label to actually care about promoting them, two very simple tasks. However they are undeniably hard to execute. Luckily for BoA, both seemed to be within her grasp, allowing her to get the likes of Sean Garrett and Bloodshy & Avant interested in working with her. The strange thing is while BoA managed to score the aid of some top producers, she didn’t exactly leave the studio with top songs- BoA is a painfully average debut, featuring inconsistent production quality, cheap lyrics, and a voice that sometimes sounds out of place.